There is immense transformation that is taking part with the digital media at the heart of all major platforms with the media and entertainment industry. Gaming, radio, music, animation, advertising, print, TV are part of the ranges that exists. Digital media is not only part of the additional distribution platform, it has transcended into a core revenue generation avenue. There are various organizations which are increasingly open with the adoption of the different digital strategies.
The economic aspect in addition to the business models in need of success are part of the digital landscape which has become more challenging. The high level of competition in addition to the dynamism of the market place are some of the major causes for the shift in both the mindset and approach.
Core Areas for AI and Automation
There are different fields which are still affected with the increased use of AI Here are some major areas which have been largely affected with the continuous growth in AI and automation.
Text analytics, speech, image and video are some of the unstructured data which make the ideals for this sector. Different media houses are becoming dependent on the advance analytics while using the various parameters for customer data. This is inclusive of demographics, market scenarios and current trends.
This has been with the incorporation of the AI-based content for improving the dynamic ad insertions as part of their offerings. This leads to the enhancement of the contextualization of the customer experience through context, trigger, intention and insight for enriching of the customer experience through the use of AI.
Cognitive technologies help in facilitation for turning a significant and unstructured part of the user information. This forms part of structured, meaningful and correlated data which is further placed into categorized databases. To get more monetization, there is the use of the different firms for provision of unique insights for getting higher levels of engagements which attracting and improving the targeted content.
AI is helpful in the development of AR/VE interactive content which is based on the storyline and the themes of the content, events and gaming. The view of event from a 360 degree angle, is captured and further enhanced with the use of various different AI techniques for offering viewers with a unique feel of the event.
The state of personalized shopping experience is enhanced further with the use of AI. This leads to the facilitation for the creation of VR sport events, fantasy leagues and other proactive engagement which has led to the predictive merchandise option for organizers. Predictive analysis for AI has been helpful for organizers especially with pitch reports, weather reports and crowd reports.
Application of AI is followed with the conduction of visual analysis to track the emotions in addition to audio analysis of music and tone of voice.